We always strive to be
the recommended partner for increased usability and reduced total cost

Nils Assarsson
Software Developer at Martinsson

“Working at Martinsson has given me the possibility to develop as a software engineer by letting me take on challenging tasks and responsibilities when I feel that I want to learn something new. This has also given me the opportunity to gain experience in related fields such as hardware and product knowledge, customer relations and other things concerning R&D.

I instantly felt at home when I came here in 2020, and I look forward to keep being a part to our joint development and expansion.”

Nils Assarsson, Software Developer på Martinsson sitter framför två skärmar

Milestones and Policies


Over 50 years ago Martinsson started as a distributor of electronic components in general, but over the years has increasingly specialized in displays. With a development team of both hardware and software, we took the step to customized solutions and is now the market leader in display integration.

We deliver everything from the display to developing and delivering complex control systems, where the display is one of the most important components of a human-machine interface. The basis for the development work is the customer’s wishes and the lowest possible total cost.


1970 – Martinsson was founded

1974 – We establishes electronic component distribution

1986 – We were listed on the Stockholm stock exchange – OTC list

2000 – Company management buys Martinsson Elektronik AB from Atle

2002 – We become a strategic partner to Ericsson

2005 – We establish a development department

2007 – We won our first major development project

2016 – We move production to East Europe

2018 – Our own developed product becomes a major part of our business

2022 – We are growing with over 50% revenue


Martinsson Elektronik AB enjoys an invaluable reputation for corporate and technical trustworthiness within its specialties, based on conducting business with integrity and in compliance with the laws and regulations governing its activities. Success in business depends on building and maintaining the trust of customers, employees and the general public.

This Code of Conduct (“the Code”) applies to Martinsson Elektronik AB and all of its counterparties such as i.e. its suppliers, customers, partners and subcontractors whereas “we” or “us” in the Code refer to all of the abovementioned parties.

This Code is based on and supplements applicable law, international agreed standards, conventions and guidelines and is the basis for all internal regulations.

Business principles

We always conduct our own services honestly and honourably, and expect our clients and suppliers to do the same. Our advice, strategic assistance and the methods imparted through our training, take proper account of ethical considerations, together with the protection and enhancement of the moral position of our clients and suppliers.

Money laundering
We shall not accept, facilitate or support money laundering, corruption, bribery or unfair anti-competitive practices All types of actions comply with internal regulations, as well as relevant business practices and applicable legislation.

Duty of care
Our actions and advice will always conform to relevant law, and we believe that all businesses and organizations, including this consultancy, should avoid causing any adverse effect on the human rights of people in the organizations we deal with, the local and wider environments, and the well-being of society at large.

Trade compliance
We must comply with international trade rules as well as the applicable national trade rules. Therefore, we investigate export license requirements and export control requirements before we export any products, software or other technical solution to another country. We also need to be in control over the documentation in order to establish classification, valuation and country of origin for all products, software and technology.

Conflict of interest
We and our employees undertake to recognize as well as report if a conflict of interest between the company’s interest and private interest may appear. Therefore our employees does not make any transactions with our suppliers or customers that are not available to the public in order to profit private interests.

We are committed to maintaining the highest degree of integrity in all our dealings with potential, current and past clients, both in terms of normal commercial confidentiality, and the protection of all personal information received in the course of providing the business services concerned. We extend the same standards to all our customers, suppliers and associates.

The quality of our service and the value of our support provide the only true basis for continuity. We always try to meet our clients’ contractual requirements, and particularly for situations where an external funding provider requires more official parameters and controls.

Intellectual property and moral rights
We retain the moral rights in, and ownership of, all intellectual property that we create unless agreed otherwise in advance with our clients. In return we respect the moral and intellectual copyright vested in our clients’ intellectual property.

Quality assurance
We maintain the quality of what we do through constant ongoing review with our clients, of all aims, activities, outcomes and the cost-effectiveness of every activity. We encourage regular review meetings and provide regular progress reports.

Accounting and reporting
We must comply with all relevant regulations and generally accepted principles that govern accounting and reporting. This also applies to taxation. Overall transparency and accuracy shall govern our actions in relation to accounting and reporting.

Professional conduct
We conduct all of our activities professionally and with integrity. We take great care to be completely objective in our judgment and any recommendations that we give, so that issues are never influenced by anything other than the best and proper interests of our clients.

Product compliance
We design, manufacture, market and sell products and all the products and service we provide shall comply with all applicable legislation, regulatory requirements, specified product safety standards as well as internal standards.

Principles of human rights and social justice

Human rights
We shall support and respect the protection of internationally proclaimed human rights and make sure we are not complicit in human rights abuses.

We comply with all applicable laws, regulations, collective bargaining agreements as well as industry standards for wages, working hours, leave, public holidays. We ensure, or provide, access to adequate social benefits to which our employee are entitled to by law. Any and all forced or compulsory labour is prohibited as well as human trafficking. We may not inflict corporal punishment or coercion of any kind on our employees.

Freedom of association
Employees have the right to bargain collectively and to organize themselves in labour unions and we may not discriminate against worker representatives on the grounds of their function or against unionized workers because of their membership

Child Labour
We shall always comply with the minimum employment age in each country, and never employ anyone under the age of 15, even if it is permitted under local law. For work which can be regarded as dangerous in the sense that it can be considered a risk to individual development, physical or mental health, it shall never be performed by anyone under the age of 18.

Health and safety
We provide a safe and healthy work environment in accordance with international standards and national. We shall establish, communicate and follow occupational health and safety guidelines and procedures in order to reduce or prevent accidents and occupational diseases. The procedures must include how to manage, record and report occupational accidents and diseases.

Equality and non-discrimination
We always strive to be fair and objective in our advice and actions, and we are never influenced in our decisions, actions or recommendations by issues of gender, race, ethnic origin, nationality, religion, sexual orientation, union affiliation or any type of disability.

Environmental principles

We must obtain and maintain all environmental permits and registrations required by law.

Resource efficiency
Our products and processes shall be designed a way that energy, natural resources and raw materials are used efficiently, and waste and residual products are minimized and at all time follow environmental protective legislation.

We also take all required precautions when handling, transporting and disposing of chemicals or materials that could present a health risk of any kind. We apply internal guidelines for reporting any discharges, spills or other negative environmental impact we become aware of.

Monitoring and reporting

We certify to have adequate processes for monitoring and verifying the compliance with the Code as well as for reporting potential non-compliance with Code together with measures to come to terms with a failure of compliance.


Download pdf

märke, ISO 9001 14001

Quality Policy

For us, quality means developing and delivering products that meet or exceed our customers’ expectations.

We will continuously improve our processes to increase quality. To achieve this, we measure and set goals for our processes and develop the skills of our staff.

Environmental Policy

For us, a sustainable environment means that we in the development of products are using technologies that reduce environmental impact, delivering products that meet environmental requirements from authorities and customers, and striving to develop products that can be recycled and disposed of in the most environmentally sensitive manner.

We will reduce pollution and carbon emissions associated with the transport of goods and travel. This means that we strive to select transportation and travelling with less environmental impact, by choosing alternative technologies for meetings to reduce the amount of travelling.

We will continuously improve our processes to prevent pollution.

ISO 9001 Quality Management & ISO 14001 Environmental Management Certified by A3 Cert.


Download Certificate PDF



We at Martinsson Elektronik are keen to protect your personal integrity and process all information and all personal data in accordance with applicable laws and regulations.  In all contexts when we process personal data or other important information, appropriate measures are taken to prevent unauthorized access, dissemination, alteration or destruction.


The purpose of our privacy policy is to explain how we collect and use your personal data. We also explain your rights and how you should proceed if you have comments or want to make a complaint to us.


Our goal is for you to feel secure that your personal integrity is protected and respected and that your personal data is processed correctly. All personal data must be treated carefully and in accordance with current legislation.

General guidelines

In order for you to better understand how we process data and information about you, we present our overall guidelines and basic principles below.

What information is processed?

Information you give us
You may directly or indirectly need to provide us with the following information:

Company, personal and contact information: Company name, address, name and position, delivery and billing address, e-mail address, telephone number, etc.
Payment information: invoice and bank information, etc.
Information we collect about you
When you are in contact with us, we may collect the following information:

Company, personal and contact information: Company name, address, name and position, delivery and billing address, e-mail address, telephone number, etc.
Information about products and services: For example, details regarding the products and services in which interest has been shown.
Historical Information: Communication, purchase and billing history.

The information you give us about need/interest in products and services is generally necessary to enter into a business relationship with us. Other information is necessary for other purposes, read more below.

What do we do with your information?

All data is used to provide, perform and improve our products and services in order to maintain current agreements. We process personal data on the following legal grounds and for the following purposes:

Purpose of the treatment Legal basis for the processing Automated decision making
To administer the customer relationship, e.g. to fulfill any of our obligations to you and to provide information, products and services that you request from us. Carry out obligations under our agreement with you. Yes
For customer analysis, administration of our services and for our internal operations, including troubleshooting, data analysis, and for statistical purposes. Carry out obligations under our agreement with you and other legitimate interests. Yes


We may use your personal data to communicate relevant information about the services you use with us as well as information about similar services that may be of interest. We can also use your personal data to carry out customer satisfaction surveys regarding our products and services, e.g. via electronic communication channels and by telephone. If you do not wish to receive such communications, please contact us or you can unsubscribe from our mailings.

Who will we possibly share your information with?

We may transfer or share your information with selected third parties. We take all reasonable legal, technical and organizational measures to ensure that your data is handled securely and with an appropriate level of protection when transferred to or shared with such selected third parties. We may share your information with the following parties or on the following occasions:

– Suppliers and subcontractors such as companies within our group If necessary, we will share your personal data with suppliers or subcontractors in order to carry out commitments in accordance with our agreement with you and for other purposes that appear in this privacy policy.
– Authorities We may provide necessary information to authorities if we are obliged to do so by law.
– Disposal We may share your information with third parties:
– If we sell or buy a business or assets. In these cases, we may disclose your personal data to a potential seller or buyer of such business or assets.
– If a significant part of our assets is acquired by a third party.

Please note that we will never sell your personal data to third parties without your consent.

How long do we store your personal data?

We store your data for as long as it is necessary to perform our contractual obligations towards you and as long as it is required according to statutory retention periods. When we save your data for purposes other than our contractual obligations, e.g. for marketing activities, we save data only as long as legitimate interest exists.

Your rights to access, rectification and erasure

– Right to access your data You can request a copy (a so-called register extract) and verify the information we have about you.
– Right to rectification You have the right to correct incorrect or incomplete information about yourself.
– Right to be deleted (“the right to be forgotten”) You have the right to request the deletion of your personal data in cases where the information is no longer necessary for the purpose for which it was collected. However, there may be legal obligations that prevent us from immediately deleting parts of your data. These obligations come from accounting and tax legislation, as well as concluded agreements. In those cases, we anonymize your personal data from being used for purposes other than fulfilling such legal obligations.


It is the responsibility of every manager to ensure that all employees who handle personal data have sufficient training and technical resources to prevent any undue intrusion into a data subject’s personal integrity.


Download pdf